To the dressage rider who is tired of letting competition pressure take over…
LET ME INTRODUCE YOU TO THE
Compete with Confidence Club
The 12-month online competition mindset training membership for dressage riders who want to ride in the competition arena as well as they do at home, feel more prepared under pressure, and perform at their best on competition day.
Learn how to quiet the overthinking, stay connected to your horse and ride the best test you can on competition day.
The best time to train your competition mindset is before the pressure takes over, not after another competition where you drive home replaying every mistake, wondering why you got so caught up in your head, and wishing you’d felt more connected to your horse.
Inside CWC Club, you’ll learn how to quiet the overthinking, settle your body, refocus after mistakes and rebuild trust in yourself as a rider. Through practical mindset tools, videos, guided audios, worksheets, monthly live training and our supportive rider community, you’ll start to feel more prepared for competition day, rather than spending the week beforehand feeling stressed, tense and stuck in your own head.
“I rode the Novice 2.3 today and changed what I did thanks to the teachings in CWC Club. I worked on focus… and guess what… I scored 71.43% and got a massive pat on the back from the judge, complimenting me on my tactical riding. So wow 🤩 what a day.”
What is Compete with Confidence Club?
Mindset training to help you ride the test you know you’re capable of.
CWC Club is a 12-month online membership that helps dressage riders train the mental and emotional side of competition, so they can manage pressure, quiet the overthinking, stay more connected to their horse and ride with more confidence when it matters.
This isn’t about pretending nerves don’t exist, forcing yourself to “just be positive”, or hoping confidence magically appears on competition day.
It’s about learning practical tools you can use before, during and after your competitions, so you feel more prepared, recover faster from mistakes, stop spiralling in your own head and start building the focus and self-trust that supports better rides, better tests and more enjoyment in the arena.
Inside CWC Club, you’ll be guided through The Rider’s Focus Method, my step-by-step competition mindset pathway built around four key areas:
1. CLARITY
Build awareness around your thoughts, beliefs, pressure points and patterns as a rider, so you can better understand what is really affecting your confidence, focus and performance on competition day.
2. CALM
Learn mindset strategies to help regulate your nervous system, refocus your mind, embrace nerves and stay steadier under pressure, instead of letting tension or overthinking take over.
3. CONNECTION
Strengthen your ability to stay present with your horse and in your body, come back to the moment, refocus after mistakes and ride the next movement instead of getting stuck in your head.
4. CONSISTENCY
Use goal setting and supportive mindset habits to strengthen your self-belief, build long-term confidence and develop a more supportive mindset for lasting riding success.
Is CWC Club for you?
CWC Club is for the dressage rider who knows she can ride better than she sometimes shows in the competition arena.
It’s for you if you…
Feel the pressure build in the days or weeks before a competition
Overthink your test, your warm-up, your horse, your scores or what other people might think
Ride well at home or in lessons, then feel like a different rider come competition day
Get caught in your head during the test and struggle to stay connected to your horse underneath you
Replay mistakes afterwards, even when there were good moments in the test
Want to feel more prepared, present and capable when competition day arrives
Want to move up a level or improve your scores, but know your mindset is holding you back
Want competing to feel more enjoyable, rewarding and exciting again
You do not need to be fearless to join CWC Club. You just need to be ready to train the mindset skills that help you manage pressure, trust yourself more and ride with more focus when it matters.
Compete with Confidence Club:
What do you get?
The Rider’s Focus Method Online Course
Work through my signature mindset pathway with 4 core modules, 26 videos, 6 guided audios and a 65-page workbook designed to help you build clarity, calm, connection and consistency in your riding.
Monthly Live Group Zooms
Each month, we focus on a new competition mindset topic with live group training, practical worksheets, helpful Q&A support, simple implementation tools, and replays available if you can’t make it live.
Supportive Rider Community
Join a private Facebook group of like-minded dressage riders who understand the mental side of competing, so you feel supported, encouraged and less alone in your competition journey.
When you join, you’ll be able to step straight into the membership and begin using the tools in your own riding and competition preparation.
Your 12-Month Competition Confidence Path
Inside CWC Club, each month focuses on a practical competition mindset and rider performance topic, helping you build the focus, trust and confidence you need to ride better in the arena.
If your next competition is already on the calendar, your mindset preparation has already started. Now is the time to build the focus, calm and self-trust you want to take into the arena.
Still wondering if CWC Club is right for you?
CWC Club is still for you if you’re not competing every month, you’ve tried mindset work before, you’re already having regular lessons, or you feel like you should be able to sort this out on your own.
You don’t need to be at a certain level, have a perfect horse, or be aiming for huge goals to benefit from this work. If competition pressure, overthinking or self-doubt is affecting how you ride, this is exactly the kind of support that can help.
Compete with Confidence Club is
Still for you if:
You’re not competing regularly yet
You don’t need to be out competing every month to benefit from CWC Club. This can be your 12-month journey to build the mindset, focus and confidence to get back out there feeling more prepared.
You’re already having regular lessons
CWC Club doesn’t replace your riding lessons. It supports the rider you bring into those lessons, your training at home and the competition arena, so your mindset can grow alongside your riding skills.
You’re worried you won’t have enough time
CWC Club is designed to fit around real life, horses, work and family. With less than 30 minutes a week, or around 1.5 to 2 hours a month, you can work through the content and keep building your competition mindset.
You’re not very confident with tech
CWC Club has been set up with simplicity in mind. You can access everything from your phone or computer, and I’ll guide you through the tech side with simple how-to support in your first 1:1 onboarding call.
CWC Club is not for you if:
✕ You believe competition success is only about riding skill and not your rider mindset
✕ You want quick fixes without putting the tools into practice
✕ You’re not open to trying new mindset tools, strategies or ways of thinking
✕ You don’t want to be part of a supportive community of like-minded riders
✕ You aren’t ready to invest in yourself and your competition journey
“My mindset towards competing has changed so much due to Dani’s support. I have a much calmer and relaxed approach on competition day. Now when mistakes happen in my tests, I moved on and addressed the next movement. In the past, that didn’t happen and I have Dani to thank!”
“Dani is helping me enormously to recover quicker when things don’t go to plan and stay focused competing. The mindfulness and breathing techniques have helped me continue my tests with confidence rather than spending time going over the mistakes in my head. Thanks Dani!”
HI, I’M DANIELLE POOLES!
I’ve been helping Dressage riders overcome challenges holding them back and find more joy in their riding since 2014.
My mission is to empower riders to believe in themselves, invest in their growth, and enjoy the journey they’ve worked so hard for.
That’s why I created the Compete with Confidence Club—so you can experience moments like these…
Letting go of nerves and self-doubt so competition day feels calm and in control.
Trusting yourself in the arena and riding with belief in your abilities.
Feeling fully present and connected with your horse, riding in the moment.
Stepping into competition days with clarity and excitement instead of stress.
Walking away proud, knowing you rode your best—no matter the scoreboard.
Looking forward to competitions as something fun and enjoyable again.
“As a lifelong rider with a strong work ethic, the missing piece for me was always mindset. After losing my heart horse Nessie, I realised I’d been in self-preservation mode for the past five years. Dani has helped me confront that grief, quiet the imposter-syndrome voice, and look forward to getting back out competing again after a long hiatus.”
Ready to start your competition mindset training?
Join the Compete with Confidence Club Today
This is where you train the mindset skills that help you manage pressure, trust yourself, ride a better test and feel more prepared every time you enter the competition arena.
Best Value
Pay in FullPay in full bonus:
- Includes a 1-hour private mindset coaching session over the phone with Danielle. (Value $100)
Pay Monthly
12 monthly paymentsFull CWC Club access, with your investment split across 12 monthly payments.
What’s Included:
✔️ Access to The Rider’s Focus Method Online Course (Value $500)
✔️ Monthly group coaching sessions via Zoom (Value $960)
✔️ 2 x “Ask Me Anything” Q&A group Zooms (May and Nov) (Value $160)
✔️ Supportive Facebook group of like-minded riders (Value $200)
✔️ Personal check-ins from me via private message (Value $100)
✔️ Unlimited email and message support (Value $100)
Bonuses:
🎁 45-minute 1:1 onboarding call and goal-setting session (value $80)
🎁 45-minute 1:1 reflection call at the end of the 12 months (value $80)
🎁 Live 2-hour group workshop in Emerald, VIC on Aug 22nd (value $100)
🎁 Comp-day mindset support check-in at the Vic AOR Champs, Dec 10th to 13th (value $100)
🎁 Discounted private mindset coaching sessions with Danielle for CWC Club members (value $200)
🎁 PDFs and guides (value $100)
🎁 Unlimited test video feedback and audio coaching (value $100)
$2780 of value, for $497 today. Instant Access.
…and for your peace of mind
Love it or Leave it Guarantee
Try it for 30 Days — Risk-Free.
I want you to feel completely confident about joining the Compete with Confidence Club.
If you join and feel the Club isn’t the right fit for you, simply email me at info@dressageplus.com.au within the first 30 days and I’ll refund you in full — no questions asked, no hard feelings.
That way, you can step in, explore the resources, experience the coaching and community, and decide with total peace of mind.
Injury Pause Promise
And if you or your horse is injured and unable to ride for 3 months or more (with a vet or doctor’s certificate), I’ll happily extend your membership for the time you’re out of action. Just contact me and I’ll take care of it.
What members are saying ...
Frequently Asked Questions
Here are some of the common questions riders ask before joining the CWC Club.
If you’re wondering whether CWC is right for you, the simplest way to think about it is this: if competition nerves, self-doubt, overthinking, pressure, or perfectionism are affecting how you feel and ride, this work is designed to support you.
And if you have another question, you’re always welcome to email me at info@dressageplus.com.au
Can I join now?
Yes. The Compete with Confidence Club is now open, so you can join today and begin straight away.
Once you join, you’ll receive access to the membership hub and current resources, plus you’ll be included in future monthly training, Zoom replays, updates, and community support.
What if I have a competition coming up soon?
That’s actually a perfect time to join.
CWC is designed to give you practical tools you can begin using straight away, especially if you’re already feeling the pre-competition nerves spiral — the overthinking, tightness, pressure, self-doubt, or worry about how the day will go.
You don’t need to work through everything before your next competition. Start with one tool, one focus point, and one small shift at a time.
Is this only for dressage riders?
While the content is tailored towards dressage and I’ll use dressage language, the tools, strategies, and mindset work apply across all disciplines—and even pleasure riders will benefit. These are the same methods I’d share with any rider wanting to feel calmer, more focused, and confident.
Do I need to be at a certain level to join?
Not at all! Whether you’re just starting out and have never competed before, or you’re aiming for FEI, the Club will meet you where you are. It’s also suitable no matter where you compete—EA, Adult Riders, or open classes. The tools and strategies inside CWC Club will help you ride with more focus and confidence at every level.
I’m not very tech-savvy—will I be able to access everything?
Yes! The Club is designed to be super simple. You’ll have an easy-to-use membership page and everything will also be delivered straight to your email inbox. You can access it all from your phone, so you only need a computer if you’d like to print the guides or workbooks to write in.
Do I have to attend the monthly Zooms live?
No, not at all. Every Zoom session is recorded and the replay links will be emailed to you afterwards. You can watch at a time that suits you.
Is this suitable for children?
The Club is designed for adults, but the content is suitable and safe for teenagers too. A motivated teen rider can absolutely benefit from the mindset tools and strategies shared.
What if I’m nervous about joining a group?
That’s totally normal. Our WhatsApp community is a safe, supportive space of like-minded riders who understand exactly what you’re going through. You can participate as much—or as little—as you feel comfortable.
What if I join and then realise it’s not for me?
I offer a Love it or Leave it Guarantee: if you don’t love CWC Club, email me within the first 30 days and I’ll refund you in full—no questions asked.
And if you or your horse is injured and unable to ride for 3 months or more (with a vet or doctor’s certificate), I’ll happily extend your membership for the time you’re out of action. Just contact me, and I’ll take care of it.